Missed-call text-back
When you miss a call, the caller gets a text within seconds. They can reply, ask a question or book, and the conversation lands in one inbox.
Customer Experience
Every lead followed up.
Every customer comes back.
We set up the texts and emails that catch missed calls, thank your customers, ask for reviews at the right moment, and bring old customers back. You approve the words. It runs in the background.
Customer experience at Full Plate means every person who reaches out to your business hears back, and every customer gets a reason to return. We set up missed-call text-back, appointment reminders, thank-you messages, review requests and follow-ups by text and email. We're based in Kill Devil Hills on the Outer Banks and work with businesses across North Carolina and Virginia.
Your phone rings mid-job and nobody picks up
You're with a customer, up on a ladder, or in the middle of a cleaning. The phone rings. By the time you call back, they've already booked with the next business on the list. It happens more than most owners think. CallRail's data shows about 28% of business calls go unanswered.
Plenty of people won't leave a voicemail, and a callback from a number they don't know often goes unanswered too. A text that lands within seconds keeps the conversation going while you finish the job.
Your best customers forgot about you
The people who already bought from you are the easiest customers you'll ever get. They know you. They liked you. Life just got busy. Without a nudge, a lot of them drift to whoever reached out last. A simple, well-timed message brings many of them back without spending a dollar on ads.
Your reviews only come from the unhappy ones
Happy customers rarely think to leave a review. Unhappy ones always do. Asking every customer at the right moment, right after a great visit, evens that out.
What's included
What's on the plate
Email and text are the delivery. The goal is simple: nobody who reaches out gets ignored.
Reminders + confirmations
Appointment reminders and confirmations go out on their own, so fewer people forget and fewer time slots sit empty.
Thank-you messages
A short thank-you after every visit or job, written in your voice. It's the small touch people remember.
More reviews
A friendly review request goes to every customer at the right moment, with a direct link to your Google profile.
Return visits
We find customers who haven't been back in a while and send them a timely reason to return.
Referral thank-yous
When a customer sends a friend your way, they get thanked automatically. Good manners, handled.
Not sure where your customers are slipping through? Book a free Kitchen Check
Three steps
How it works
We map your customer's path
From the first call to the follow-up after the job, we find the spots where people fall through the cracks.
We write every message in your voice
Texts and emails that sound like you. You read and approve every word before anything goes live.
It runs in the background
Messages go out on their own. Replies land in one inbox you can check from your phone.
We follow the rules, so you don't have to learn them
Texting and reviews come with real rules, and most owners have never been told what they are. We build them in from the start.
- Texting consent, handled. Customers opt in before they get promotional texts, and anyone can reply STOP. Reminders and replies to people who reached out are set up separately from promotions. Our own SMS opt-in page shows how it looks.
- Every customer gets the same review link. No filtering out unhappy customers before they reach Google. That practice is called review gating, and it breaks Google's review policy.
- No paying for reviews. No discounts or freebies in exchange for a review. Asking is fine. Paying is not, under Google's policy and the FTC's rule on consumer reviews.
What affects the cost
We don't publish prices, because every business starts in a different place. We meet you where you are and build from there. These are the things that shape the investment:
- How many ways customers reach you: phone, website, social messages
- How many messages and follow-ups you need at the start
- Whether we connect to booking or scheduling software you already use
- How many locations you have
The Friday scoreboard
Every Friday you get a one-page report showing what came in and where it came from. Readable in two minutes, so you always know what you're paying for.
Frequently asked questions
Do I need a new phone number?
Usually not. Most businesses keep the number customers already know, and we connect it so a missed call can trigger the text. If your phone carrier makes that tricky, we explain the options in plain language before anything changes. Your customers keep calling the same number.
Will the texts sound like a robot?
No. We write every message in your voice, short and friendly, and you approve each one before it goes live. To your customers it simply looks like a quick text from your business, the same as if you had typed it yourself between jobs.
Is it legal to text my customers?
Yes, when it's done right. Replying to someone who just called you and sending appointment reminders are handled differently from sending promotions. Promotional texts need the customer's written opt-in, and anyone can reply STOP at any time. We set up consent the right way from day one.
Can I offer a discount in exchange for a Google review?
No. Google's review policy does not allow discounts, freebies or payment for reviews, and the FTC's rule on consumer reviews bans incentives tied to positive reviews. You can ask every customer for an honest review. That is exactly what we set up, and it works better than most owners expect.
How is this different from an answering service?
An answering service puts a person or a voice on the phone. Missed-call text-back sends a text when a call is missed, so the customer can keep the conversation going on their own time. Many businesses use text-back on its own. If you need calls answered live, we can talk about adding that too.
Do I have to learn new software?
Not much. Replies show up in one inbox with a phone app, and we walk you through it in one short session. The follow-ups run on their own. When something needs your attention, you get a notification, so you are never digging around to find a message.
Who answers when a customer texts back?
You or your team, from one inbox. Nothing replies on its own unless you want it to. If you would like, we can also set up an assistant that handles common questions like hours or booking and passes everything else straight to you.
How long does setup take?
Missed-call text-back can be live within the first week. Reminders, thank-you messages, review requests and return-visit messages follow over the next few weeks, since we write them with you and you approve each one before it goes out.
What kinds of businesses is this for?
Any business where customers call, book or come back: contractors, cleaning companies, salons, restaurants, shops, home services and more. If your phone rings while you are busy working and repeat customers matter to you, this is a good fit.
Got questions about following up with customers? Let's talk.
No pitch and no obligation. If you just want a sounding board for your business, we're happy to be that. Honestly, these are some of our favorite conversations.
Book a free Kitchen CheckOr call us at (252) 256-7046.