Google Maps
The map results at the top of a local search. Your Google Business Profile decides whether you show up there.
Lead Generation
Customers find you
the moment they go looking.
We get you showing up on Google Maps, in search results, in AI answers and in paid ads, then make sure every lead lands somewhere you'll see it.
Lead generation at Full Plate means more calls, messages and bookings from people who are already searching for what you do. We manage your Google Business Profile, fix your local search, help you show up in AI answers like ChatGPT, and run paid ads on Google and social media. No bought lists. We're based in Kill Devil Hills on the Outer Banks and work with businesses across North Carolina and Virginia.
You're great at what you do, but Google doesn't know it
Someone searches for exactly what you offer. Three businesses show up on the map. You're not one of them, even though your work is better. That's not a quality problem. It's a visibility problem, and it's fixable.
Google says local results come down to relevance, distance and prominence. Most of what holds a local business back lives in the first and last of those, and both are things we can work on.
The four front doors
Where local customers come from now
Google search
The regular results under the map. Your website and your listings decide where you land.
AI answers
More people ask ChatGPT, Gemini or Google's AI Overviews who to call. These tools pull from your profile, your reviews, your website and other sites that mention you.
Paid ads
Google, Facebook and Instagram ads put you in front of people right now, while the free channels build.
What's included
What's on the plate
Google Business Profile
Setup or cleanup, the right categories, services, photos, weekly posts and replies to every review.
Local search fixes
Your key website pages and business listings, with your name, address and phone the same everywhere.
AI search visibility
We check what ChatGPT and Google's AI say about you, then work on the gaps.
Paid ads
Google, social and AI search ads, written, launched and managed. You see what each campaign brought in.
Lead tracking
Calls and forms are tracked, so you know which channel each lead came from.
Lead routing
Every lead lands in one place and connects to your follow-up system.
Curious where you show up today? Book a free Kitchen Check
Three steps
How it works
We see where you show up today
Maps, search, AI answers and ads. Where you rank, what competitors are doing, and where leads are slipping away.
We fix the foundation first
Your Google profile, your listings and the pages that matter most. Then we add ads where they'll pay off.
We track it every month
Calls, forms, rankings and AI mentions in a one-page report you can read in two minutes.
Paid ads, managed like it's our own money
Ads are the fastest way to get in front of new customers, and the fastest way to waste money. We start small, track every call and form, and move budget toward what's working. On the Outer Banks that also means timing ads around the season: ramping up before the rush and pulling back when it makes sense.
What we won't promise
- A guaranteed #1 ranking. Nobody controls Google. Anyone who guarantees it is guessing or gaming the system.
- Bought lead lists. Lists of strangers aren't leads. We focus on people who are already looking.
- Fake reviews. Ever. They break Google's review policy and federal rules, and they can get your profile suspended.
What affects the cost
We don't publish prices, because every business starts in a different place. We meet you where you are and build from there. These are the things that shape the investment:
- How competitive your type of business is in your area
- How many locations you have
- Where your Google profile and listings start today
- Your ad budget, which you pay to Google or Meta directly, separate from our fee
The Friday scoreboard
Every Friday you get a one-page report showing what came in and where it came from. Readable in two minutes, so you always know what you're paying for.
Frequently asked questions
Why doesn't my business show up on Google Maps?
Google ranks local results on three things: relevance, distance and prominence. In plain terms, how well your profile matches the search, how close you are, and how well known you are online. Wrong categories, a thin profile, few reviews and listings that don't match are the most common problems, and all of them can be fixed.
How long until I see more calls?
Profile fixes can show up within a few weeks. Local search and AI visibility usually build over two to six months. Paid ads can bring calls within days of launching. That's why we often start ads while the free channels grow underneath them.
Can you guarantee a first-page ranking?
No, and be careful with anyone who does. Google decides rankings, and results change based on where the person searching is standing. What we can promise is the work: a complete profile, fixed listings, steady reviews and honest monthly reporting on where you stand.
Do I keep my Google Business Profile if I stop working with you?
Yes. Your profile belongs to you. We work on it as a manager while you stay the owner. If we ever part ways, you keep everything, including your reviews, photos and history.
Can you remove a bad review?
Only if it breaks Google's policies, like spam, a fake account or content that has nothing to do with your business. In those cases we can flag it. For honest negative reviews, the best move is a calm, helpful reply. Future customers read your reply as closely as the review.
What counts as a lead, and how will I know you brought it in?
A lead is a call, form, message or booking from someone interested in what you sell. We use call tracking and form tracking so each one shows where it came from, whether that was Google Maps, a search result, an ad or social media.
How much should I spend on ads?
It depends on your season, your goals and how competitive your category is. Many local businesses start with a modest monthly budget, see what it brings in, and grow from there. Your ad budget is paid to Google or Meta directly and is separate from our fee.
Do I still need ads if I rank well on Google?
Not always. If Google Maps and search already bring in steady calls, ads may only make sense before busy season or when you launch something new. We will tell you honestly if ads won't pay off for your business.
How do I show up in ChatGPT and other AI answers?
AI tools lean on many of the same signals as local search: a complete Google profile, real reviews, a clear website and mentions on other trusted sites. We check what these tools say about your business today and work on the gaps.
Do you buy or sell lead lists?
No. Bought lists are strangers who never asked to hear from you, and contacting them can create legal headaches. We focus on people who are already looking for what you do.
Got questions about getting more leads? Let's talk.
No pitch and no obligation. If you just want a sounding board for your business, we're happy to be that. Honestly, these are some of our favorite conversations.
Book a free Kitchen CheckOr call us at (252) 256-7046.